March 28, 2026improvement

Marketing Pages & Conversion Tracking

Industry-specific landing pages with PostHog analytics and conversion funnels.

Reach the right audience with industry-specific landing pages and measure every step of the conversion journey.

PostHog event tracking — Every meaningful user action (page views, button clicks, form submissions, plan selections) is captured with custom properties including referral source, industry vertical, and session duration for granular funnel analysis.
Construction solutions page — A dedicated landing page addressing general liability, workers' compensation, and builder's risk certificate tracking tailored to general contractors and construction managers who oversee dozens of subcontractors.
Real Estate solutions page — Purpose-built content for property managers and commercial landlords covering tenant COI verification, lease-aligned expiration monitoring, and multi-property portfolio compliance workflows.
Healthcare solutions page — Targeted messaging for healthcare administrators managing vendor credentialing, professional liability verification, and HIPAA-adjacent insurance requirements across clinical and non-clinical contractors.
Technology solutions page — Focused on cyber liability, errors and omissions, and tech E&O certificate tracking for SaaS companies and IT service providers managing vendor and contractor risk.
Why Inori comparison page — A competitive positioning page comparing Inori against manual spreadsheet tracking, legacy compliance platforms, and broker-managed workflows, with feature-by-feature breakdowns and time-savings calculations.
Conversion funnel tracking — End-to-end funnel instrumentation from initial landing page visit through email capture, account creation, first vendor addition, and plan subscription, with drop-off rates calculated at each stage in the PostHog dashboard.
Public route middleware — Updated Next.js middleware configuration to serve all marketing and solutions pages without authentication while preserving protected routes for the dashboard, ensuring search engine crawlers can index public content without redirect loops.

Industry-specific landing pages with PostHog analytics and conversion funnels.

Reach the right audience with industry-specific landing pages and measure every step of the conversion journey.

PostHog event tracking — Every meaningful user action (page views, button clicks, form submissions, plan selections) is captured with custom properties including referral source, industry vertical, and session duration for granular funnel analysis.
Construction solutions page — A dedicated landing page addressing general liability, workers' compensation, and builder's risk certificate tracking tailored to general contractors and construction managers who oversee dozens of subcontractors.
Real Estate solutions page — Purpose-built content for property managers and commercial landlords covering tenant COI verification, lease-aligned expiration monitoring, and multi-property portfolio compliance workflows.
Healthcare solutions page — Targeted messaging for healthcare administrators managing vendor credentialing, professional liability verification, and HIPAA-adjacent insurance requirements across clinical and non-clinical contractors.
Technology solutions page — Focused on cyber liability, errors and omissions, and tech E&O certificate tracking for SaaS companies and IT service providers managing vendor and contractor risk.
Why Inori comparison page — A competitive positioning page comparing Inori against manual spreadsheet tracking, legacy compliance platforms, and broker-managed workflows, with feature-by-feature breakdowns and time-savings calculations.
Conversion funnel tracking — End-to-end funnel instrumentation from initial landing page visit through email capture, account creation, first vendor addition, and plan subscription, with drop-off rates calculated at each stage in the PostHog dashboard.
Public route middleware — Updated Next.js middleware configuration to serve all marketing and solutions pages without authentication while preserving protected routes for the dashboard, ensuring search engine crawlers can index public content without redirect loops.